Disney’s marketing blitz for ‘Avatar: The Way of Water’ isn’t as innovative as the film—and that’s its genius

Fast Company – By Jeff Beer

James Cameron’s latest movie comes out December 16, and Disney’s pursuing a counterintuitive strategy to get you to see it. Avatar: The Way of Water will be released in theaters officially on December 16. For the film to break even for Disney, director James Cameron has admitted that the sequel to …Read more on flipboard.com

Author: apdimcion

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